Ram Earns Automotive Loyalty Award Wins
Ram Earns Four Automotive Loyalty Award Wins
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IHS Markit announced the results of their 26th annual Automotive Loyalty awards program, recognizing Ram 1500, Ram 2500, and 3500 heavy-duty trucks for their leadership in customer retention. The Ram wins with its no-compromise benchmark for durability, technology, efficiency, performance, and convenience. Given the unique challenges of the past couple of years, retaining customers is more important than ever. This year’s winners have demonstrated effective marketing strategies that have resonated with customers and led to more return to market activity.
Ram 1500 Wins For the Sixth Straight Year
The Ram 1500 has been recognized for the sixth year in a role. Ram has the highest model loyalty in the light-duty pickup segment. The Ram 1500 offers a no-compromise benchmark for durability, technology, efficiency, performance, and convenience, winning an Automotive Loyalty award.
Ram Heavy Duty Keeps its Drivers Coming Back Year After Year
The Ram 2500 and 3500 Heavy Duty wins the Automotive Loyalty award for the heavy-duty pickup segment. These trucks are the most powerful, most capable pickup in the segment. Plus, they offer a maximum towing capacity of 37,090 pounds and a payload capacity of 7,680 pounds.
What are the Criteria to Win Automotive Loyalty Awards?
The Automotive Loyalty Awards by IHS Markit have been presented annually to vehicle manufacturers and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. IHS Markit determines loyalty when a household owns a new vehicle, returns it to market, and purchases or leases another new car of the same make, model, or manufacturer. The newly acquired vehicle may be either a replacement or an addition to the household fleet. This is the only fact-based award in the industry focused on owner loyalty. Awards are based on actual consumer transactions and information obtained from state registration and lease transaction information.
How Does IHS Markit Choose the Automotive Loyalty Winners?
IHS Markit has been tracking automotive loyalty for 26 years and is relied upon by major automakers. Their marketing partners effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers, and conquest and retention strategies.
Kufleitner CDJR Wants to Help You Find Your Next Ram Truck
If you would like to drive home a Ram truck, please head over to Kufleitner Chrysler Dodge Jeep Ram today and speak with one of our knowledgeable sales members. They would be happy to provide you to conveniently get a quote, schedule a service appointment, or apply for financing. Please stop in today to see why so many others have chosen Kufleitner CDJR as their preferred dealership.
May not represent actual vehicle. (Options, colors, trim and body style may vary)
Max payload/towing estimate ratings shown. Additional options, equipment, passengers, and cargo weight may affect payload/towing weights. See dealer for details.